If a picture is worth a thousand words, then a 1 minute video is worth 1.8 million words! Property videos are emotive marketing tools as they can efficiently deliver a more engaging message using guided property imagery complete with a voiceover and music. Videos also provide a wider depth of field which can increase buyer confidence more so than photographs.
When it comes to online marketing, it’s all about visuals and video is the sophisticated upgrade from photography which could be the point of difference your buyer needs to create an emotional bond to a property.
Due to the influx of smartphones, Real Estate video marketing is now a must-have for any agent looking to improve lead generation and inevitably sales results. Additionally, videos improve search-engine ranking and are therefore a savvy tool for branding and increasing listings.